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Better Choice Announces Investment and Long-Term Partnership with World Series Champion Justin Turner and wife Kourtney Turner

NEW YORK, April 22, 2021 (GLOBE NEWSWIRE) — Better Choice Company (OTCQX: BTTR) (“Better Choice”), an animal well being and wellness firm, right now introduced a partnership with All-Star Third Baseman Justin Turner, his spouse Kourtney Turner and their two miniature pinchers, Moonshine and Rigby. “We are incredibly excited to work with Justin, Kourtney and their two pups, Moonshine and Rigby,” stated CEO Scott Lerner. “Justin’s professional success and personal values align closely with what we are all about at Better Choice, and we are looking forward to working together as we continue to grow the Halo brand domestically and internationally.” “In addition to making a name for himself on the field, Justin and Kourtney actively give back to their community through the Justin Turner Foundation, which supports homeless veterans and children battling life-altering illnesses. As a former officer in the United States Marine Corps, I’m really looking forward to exploring ways in which our foundation, The Halo Pet Foundation, can join forces with the Justin Turner Foundation and make an even bigger impact,” continued Mr. Lerner. “Kourtney and I have been Halo customers for a number of years, so it’s exciting for us to be able stand behind a brand that we already know and trust. As an athlete, I know that what I eat every day has a direct correlation to my performance, which is why it’s so important to us that our four-legged members of the family, Moonshine and Rigby, eat just as well as we do,” stated Justin Turner. “Getting to know Scott and the team over the last few months has been a pleasure, and as an investor I’m looking forward to being a part of the Better Choice story as they continue to grow and launch new products,” added Mr. Turner. About Better Choice Company, Inc.Better Choice Company Inc. is a rising animal well being and wellness firm dedicated to main the business shift towards pet services and products that assist canine and cats reside more healthy, happier and longer lives. We take another, nutrition-based strategy to animal well being relative to standard canine and cat meals choices and place our portfolio of manufacturers to profit from the mainstream tendencies of rising pet humanization and shopper deal with well being and wellness. We have a demonstrated, multi-decade observe file of success promoting trusted animal well being and wellness merchandise and leverage our established digital footprint to present pet mother and father with the data to make knowledgeable selections about their pet’s well being. We promote the bulk of our pet food, cat meals and treats underneath the Halo and TruDog manufacturers, that are targeted, respectively, on offering sustainably sourced kibble and canned meals derived from actual entire meat, and minimally processed raw-diet pet food and treats. For extra info, please go to About Justin and Kourtney TurnerJustin Turner is a 3rd baseman for the Los Angeles Dodgers of Major League Baseball and made his main league debut in 2009. Born in Long Beach, California, Justin returned residence and joined the Dodgers in 2014, the place he was named an All-Star in 2017, the 2017 National League Championship Series MVP and a 2020 World Series Champion. Justin and his spouse Kourtney reside in Los Angeles with their two canine, Moonshine and Rigby, and based the Justin Turner Foundation in 2016 to help homeless veterans, youngsters (and their households) battling life-altering diseases and ailments and varied youth baseball organizations. For extra info, please go to Justin is represented by VaynerSports, based by legendary entrepreneur Gary Vaynerchuk. Forward Looking StatementsThis press launch incorporates forward-looking statements throughout the that means of the Private Securities Litigation Reform Act of 1995. The phrases “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and comparable expressions, as they relate to us, are supposed to determine forward-looking statements. The Company has based mostly these forward-looking statements largely on our present expectations and projections about future occasions and monetary tendencies that we consider could have an effect on our monetary situation, outcomes of operations, enterprise technique and monetary wants. Some or all of the outcomes anticipated by these forward-looking statements will not be achieved. Further info on the Company’s threat elements is contained in our filings with the SEC. Any forward-looking assertion made by us herein speaks solely as of the date on which it’s made. Factors or occasions that might trigger our precise outcomes to differ could emerge from time to time, and it’s not attainable for us to predict all of them. The Company undertakes no obligation to publicly replace any forward-looking assertion, whether or not consequently of new info, future developments or in any other case, besides as could also be required by regulation. Company Contact:Better Choice Company, Inc.Scott Lerner, CEO Investor Contact:KCSA Strategic CommunicationsValter Pinto, Managing DirectorPH: [email protected]

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