By Rory Carroll
SAN FRANCISCO (Reuters) – The United States Golf Association (USGA) on Wednesday launched a program aimed toward growing media coverage of the women’s recreation by providing monetary help to information organisations.
The Driving Equity Grant Program will award grants to shops to offset the prices related to elevated coverage of the women’s recreation.
Recent research present that solely 4% of sports activities coverage and storytelling options feminine athletes, the USGA stated.
“Today, women’s sports, including golf, are stuck in a recurring cycle where media outlets don’t always receive significant return on investment when they cover events that lack household names,” stated Craig Annis, the USGA’s chief model officer.
“Simultaneously, it is nearly impossible for a sport to build household names without consistent and rich storytelling from the media.”
Annis stated the USGA feels a deep accountability to be a pacesetter in breaking that cycle.
“This is not a problem that will be solved overnight,” he stated.
“However, if the entire industry works together and shines a brighter light on women in the game, we have an opportunity to change the future of golf.”
As half of the grant utility, shops will probably be required to display how the financial help will improve their coverage and finally shine a brighter gentle on feminine golfers.
The USGA additionally kicked off a video sequence referred to as “Open Minded” on Wednesday, which is able to profile present and future stars within the sport to create stronger connections between followers and gamers.
The bulletins come on the eve of the 76th U.S. Women’s Open, which is being held for the primary time at The Olympic Club in San Francisco.
(Editing by Toby Davis)