Is the #OrangeHoodie motion coming to golf?
On Wednesday, a tie-dye hoodie that includes the LPGA brand designed by Michelle Wie West and worn by Kent Bazemore and Damion Lee of the Golden State Warriors created fairly the stir on social media. Wie West famous on Instagram that the hoodie, priced at $74.99, sold out in three hours however can be restocked quickly.
Last 12 months, ESPN reported that the WNBA’s #OrangeHoodie effort garnered 16.4K mentions on Twitter with over 623 million potential impressions because of the likes of LeBron James, Trae Young, Ja Morant, Victor Oladipo and Lil Wayne sporting the sweatshirt.
Television viewership rose by 63 p.c over 2019 and ESPN added 13 WNBA video games to its lineup.
Wie West, whose husband Jonnie is director of basketball operations for the Warriors, indicated on social media that extra on the #HoodieforGolf marketing campaign will probably be launched quickly and that proceeds will profit the Renee Powell Fund, established final 12 months to offer need-based grants to LPGA-USGA Girls Golf packages that are inclusive of Black communities as a part of their initiatives.