For three a long time, Phil Mickelson has thrilled golf galleries with each epic victories and defeats, together with a half-dozen runner-up finishes on the U.S. Open. “Lefty” delivered one other efficiency for the ages this week, turning into the oldest main champion in golf historical past with a two-stroke victory within the 102nd PGA Championship in Kiawah Island, South Carolina. It was his sixth main, tied for Twelfth-most ever.
The win was price $2.16 million, the richest PGA Tour purse in Mickelson’s profession—he did pocket $9 million for a made-for-TV exhibition, The Match, towards Tiger Woods in 2018. It brings his profession prize cash to $94.6 million, second all-time behind solely the $120.9 million for Woods (Jim Furyk ranks third at $71.5 million). Only Woods has another majors amongst lively gamers.
The PGA win got here utterly out of nowhere. Mickelson had received solely twice on the PGA Tour over the past eight years earlier than Sunday. He had not completed within the high 20 in his earlier 17 occasions. Mickelson entered the PGA Championship as a 250-1 longshot to maintain up the Wanamaker Trophy.
“It is a nice boost to his legacy,” mentioned Bob Dorfman, a sports activities advertising and marketing skilled at Baker Street Advertising, who figures the win may add $5 million to Mickelson’s annual haul off the course. “He’s already an iconic athlete, a household name and making boatloads of money, but it is a very, very, big cherry to top things off.”
Mickelson, 50, has performed second fiddle to Woods most of his profession, but it surely has been a profitable spot. as prize cash and sponsorships in golf exploded with the curiosity generated by Woods since he turned professional in 1996.
Mickelson has pocketed shut to $800 million off the course from sponsors throughout his profession and has ranked among the many world’s 25 highest-paid athletes many of the previous twenty years. He continues to add to his sturdy endorsement portfolio, with Amstel Light and Melin hats coming onboard in 2020. He ditched his non-public jet in 2021 to workforce up with subscription flight service Vistajet for his flying wants. Other companions embody Intrepid Financial, Callaway, KPMG, Grayhawk, Mizzen+Main, Rolex and Workday. Mickelson earns roughly $40 million a yr off the course.
He launched a brand new line of espresso final yr, Coffee for Wellness, in collaboration with pal and efficiency coach Dave Phillips. Mickelson is a grasp marketer and gave the brand new model some play when he positioned a espresso mug with the corporate’s branding on the inexperienced as he putted in the course of the last spherical of the 2020 Memorial Tournament.
The beverage area has been a profitable spot for golfers, with Arnold Palmer’s line of ice teas and lemonades for AriZona Beverages producing greater than $200 million in annual gross sales. Palmer is the blueprint for golfers in retirement. Up till his loss of life in 2016, Palmer nonetheless earned greater than $30 million a yr from endorsements and licensing TK years after his final PGA Tour win.
Mickelson has been in contrast usually to Palmer for his high-risk model of golf. Both had been additionally wildly marketable stars, whereas their modern rivals, Jack Nicklaus and Tiger Woods, racked up extra main titles. Mickelson has set himself up to have a profitable post-golf enterprise profession, related to Palmer, however Sunday was a reminder that Mickelson nonetheless has the sport that attracted companions within the first place.
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