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PGA Tour has new $40M Player Impact Program based on engagement

The PGA Tour has created a new bonus construction within the sport in an effort to reward the most important names in golf every season.

In order to earn a bit of the $40 million prize, nevertheless, golfers don’t really need to play properly out on the course.

The new Player Impact Program, , will compensate gamers who’re judged to drive fan and sponsor engagement, “like Tiger Woods, Bryson DeChambeau and Rickie Fowler.”

The program, a PGA Tour spokesperson instructed Golfweek, began on January 1 in an effort to “recognize and reward players who positively move the needle.” At the tip of the yr, the $40 million pot will probably be distributed amongst 10 Tour gamers. The high participant will obtain $8 million.

The transfer is sort of definitely a response to the proposed Premier Golf League — which has tried to attract Tour gamers away with the promise of extra assured cash.

How will the Tour decide essentially the most priceless gamers?

The 10 gamers will probably be decided based on an “impact score,” which the Tour will reportedly decide by utilizing 5 totally different metrics.

The Tour, , will use gamers’ Nielsen Brand Exposure rankings, which determines how gamers ship publicity to their sponsors, and Q Rating, which measures the familiarity of their model. It may even use their Meltwater Mentions and MVP Index ranking, which each decide engagement on social media and the way a lot media protection gamers generate. Lastly, the Tour will merely use how widespread a participant is in a Google search.

Final positions on the FedExCup standings won’t be used — which means a gamers’ efficiency all through the season isn’t essentially wanted to attain properly.

So, who’s prone to win?

As defined in a doc circulated to gamers, in accordance with Golfweek, the PGA Tour simulated its metrics based on the 2019 season to offer an instance of how the new program works.

Tiger Woods, who received the Masters that season, got here in first on the checklist. He was adopted by Rory McIlroy, Brooks Koepka, Phil Mickelson and Rickie Fowler.

Even although he’s not enjoying now — Woods continues to be recovering from a automotive crash he suffered earlier this yr in Southern California — Koepka has little doubt that Woods needs to be within the dialog for the new prize.

“Tiger should be No. 1 on that list no matter what,” Koepka . “He’s the entire reason we’re able to play for so much money, the entire reason this sport is as popular as it is, and the reason most of us are playing. Not even close.”

For these not already within the high elite group of golfers, nevertheless, the thought isn’t as properly acquired.

“Most players feel it is a shoo-in money grab for only those at the top, and it’s extremely hard to break into that category if you’re not already in it,” a participant with a number of wins on Tour anonymously.

“For example, the same people are always on TV, including the same names always on PGA Tour Live, which the Tour chooses who gets on that. Also, the top, top guys are invariably the ones with the most social media followers, and that results in more money from this plan. The overriding thought is why not do something to help all of the players? The FedEx Cup already takes care of the top.”

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