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PGA Tour launches $40 million bonus pool for needle movers

By Frank Pingue

(Reuters) – The PGA Tour has carried out a profitable bonus construction this yr that can compensate the ten gamers judged to drive essentially the most fan and sponsor engagement, no matter their outcomes on the course, via a pool $40 million.

As first reported by Golfweek and confirmed by Reuters, the Player Impact Program idea that was carried out in 2021 will “recognize and reward players who positively move the needle”.

The funds for these judged to have added essentially the most worth to the PGA Tour’s product will likely be distributed on the finish of the yr, with the participant deemed most respected receiving $8 million.

According to Golfweek, a participant’s influence rating will likely be decided via 5 metrics: their reputation in Google Search, Nielsen Brand Exposure score, enchantment, engagement on social and digital channels, and the frequency he generates protection throughout media platforms.

Golfweek additionally mentioned a doc circulated to gamers by the PGA Tour that included simulated scores utilizing 2019 figures for instance how the rating will work, confirmed Tiger Woods, who received that yr’s Masters, would have topped the checklist.

Rory McIlroy, the 2019 FedExCup champion, Brooks Koepka, Phil Mickelson and Rickie Fowler would have rounded out the highest 5 on the checklist.

The PGA TOUR has lately established a course of inside its communications division to help all members in rising their private model via social media and different avenues which embody non-traditional media alternatives.

(Reporting by Frank Pingue in Toronto, modifying by Ed Osmond)

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