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PGA Tour’s bonus structure to reward top golfers


The likes of Tiger Woods and Rory McIlroy would likely be among those to benefit from the yearly $40m-plus pot - GETTY IMAGES
The likes of Tiger Woods and Rory McIlroy would doubtless be amongst these to profit from the yearly $40m-plus pot – GETTY IMAGES

The PGA Tour has sought lastly to kill off golf’s personal ‘Super League’ plan as soon as and for all, by handing over tens of millions of {dollars} in bonuses to the likes of Tiger Woods and Rory McIlroy that aren’t reliant on their performances contained in the ropes.

The US circuit – which final yr took a stake within the European Tour in response to the specter of the Premier Golf League – has put apart a yearly pot of $40m-plus (£28m-plus) to reward the gamers who within the Tour’s phrases “positively move the needle”.

The Player Impact Program, which started on Jan 1, will characteristic 10 recipients in all, with the golfer topping the “Impact Score” checklist receiving $8m (£5.7m). GolfWeek, the American journal, has seen the Tour doc circulated to the professionals and studies that there will probably be no less than six metrics used within the standings.

These embody: the participant’s place on the season-ending FedEx Cup factors checklist, his reputation in Google Search and a lot of score measurements judging the minutes he seems on broadcasts, the attraction of their “brand”, their social media presence and the quantity of protection on media platforms.

The rankings, which might apparently distinguish between the constructive and unfavourable protection a participant generates, have bizarre and wacky names comparable to “Nielsen Brand Exposure”, “MVP Index” and “Meltwater Mentions. They have already taken their place alongside more traditional stats such as “driving average”, “greens hit in regulation” and “putts per round”.

The Tour document highlights how the Impact Scores would have worked out in 2019. Tiger Woods, who won the Masters that year, predictably topped the list, with Rory McIlroy in second and Brooks Koepka, Phil Mickelson and Rickie Fowler completing the top five. England’s Justin Rose, who spent time as world No 1 in ’19, was ninth on that list.

Rose welcomed the scheme, but warned that there will inevitably be objections from the rank and file, who will feel that this will simply mean more money for the heavyweights who, as well as their mammoth sponsorships, already command huge appearance fees outside of the US.

“There’s lots of ways that that money could also be used in different ways to support the Tour, so there’s going to be a lot of people with different opinions and it’ll be interesting to see what the reaction is like,” Rose said. “There’s obviously been concepts [developed] around the world that want to focus on the best players being together more often, right?

“And I think with media dollars being so astronomical these days and four, five, six guys always being the ones that are being used to promote the tournament, this is just a way of trying to sort of incentivise them and help them out – not that they need much helping out. But a rising tide lifts all ships.”

Woods, of course, has not performed in 2021 after a automotive crash, however Koepka nonetheless believes the 15-time main winner ought to head this yr’s checklist regardless. “Tiger should be No 1 on that list no matter what,” Koepka stated. “He’s the entire reason we’re able to play for so much money, the entire reason this sport is as popular as it is, and the reason most of us are playing. Not even close.”

Whatever else, this certainly means curtains for the PGL, the proposed F1-type circuit that, backed with Saudi Arabia finance, would have assured the world’s top gamers tens of tens of millions up entrance.

Despite being swiftly rejected by elite gamers comparable to McIlroy and Spaniard Jon Rahm, the Raine Group has been nothing however persistent and late final summer time the non-public fairness agency got here in with what European Tour chief government Keith Pelley described as “a very compelling offer to take the Tour to another level but in a different direction”.

However, Jay Monahan, Pelley’s counterpart on the PGA Tour, was fast to react, buying a slice of the European circuit’s media arm for about £60m. A “strategic partnership” was duly introduced, with the door seemingly slammed on the PGL. The overwhelming view will probably be that this extraordinary sweetener to the star names will function the impenetrable bolt.

One insider informed Telegraph Sport: “It is the talk of the range and the PGL is now seen as dead in the water. Ian Poulter has been excited because of the 1.5 million views he got for the post during the Players when he tweeted about the four Europeans at 29 over. He thinks that will hurl him up the standings! But nobody is exactly sure how they will decide who are the biggest influencers. It’ll probably just be the usual suspects.”

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Read extra: https://sports.yahoo.com/google-popularity-brand-appeal-social-065907751.html?src=rss

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