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PGA’s $40 Million Bonus for Social Stars Foils Golf Super League

The doomed Super League is, at its core, about the preferred manufacturers in soccer wanting an even bigger share of the cash they generate for the game. It’s a dynamic that exists past European soccer, and one league is being proactive in regards to the situation.

Starting this 12 months, the PGA Tour has applied a brand new $40 million bonus pool that may reward golfers for producing buzz and a focus past the course. The set-up will funnel extra money to the game’s most recognizable stars—like Tiger Woods, Bryson DeChambeau and Jordan Spieth—even when they aren’t dominating on the leaderboard.

The thought for the bonus construction dates again to late 2019, because the PGA Tour was fending off a golf Super League of kinds—a gaggle referred to as the Premier Golf League has been making an attempt to signal the game’s high gamers to a extra concentrated circuit, with smaller fields and bigger purses. In the wake of that problem, the Tour has made adjustments to its construction, together with a brand new strategic alliance with the European Tour.

This new bonus pool, referred to as the Player Impact Program, was first reported by Golfweek. At the top of the 12 months, the ten gamers most decided to have generated pleasure and publicity for the game will cut up the $40 million. The high golfer will make $8 million, adopted by $6 million for the second, $3.5 million for third by means of sixth and $3 million apiece for the remaining.

The rankings might be decided by an algorithm that measures buzz in quite a lot of methods. They embody Google search recognition, media mentions, publicity scores from Nielsen, Q Scores, and their efficiency on the MVP Index, an affect valuation agency co-founded by Jordan Spieth’s father.

Though it’s unclear how all these metrics might be weighted, the top result’s clear—the Tour’s hottest golfers amongst followers and sponsors will possible be taking house extra money sooner or later. A doc circulated to golfers, based on Golfweek, detailed who the leaders would have been in 2019 had the bonus construction been in place. The high earner would have been Tiger Woods, adopted by Rory McIlroy, Brooks Koepka and Phil Mickelson. Jordan Spieth, Dustin Johnson and Justin Thomas have been additionally within the Top 10.

As a companion to the Player Impact Program, the PGA Tour additionally launched a brand new enterprise unit inside its Player Relations Department to assist golfers and their brokers maximize off-course alternatives. That division is being led by senior vp Dan Glod.

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