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Players weigh in on Player Impact Program


After a report surfaced Tuesday detailing a profitable new bonus plan to reward the PGA Tour’s largest stars, gamers competing in this week’s Zurich Classic will little doubt be requested for remark.

First up had been Justin Rose and Henrik Stenson.

“If you’re in it,” Rose quipped when requested if he was a fan of the brand new program, earlier than persevering with: “You do want to incentivize the top players to create content. It’s very easy for the top players to say no because it doesn’t serve them. So if you are looking at content creation … that’s where it’s coming down to these days. So if it serves the fan and if it serves the game of golf, and it gives the guys a much better reason to say yes to something, then it’s probably a good thing for everybody. Hopefully that’s the way it’s intended.”

Report: Tour’s needle-movers to be rewarded thru $40M bonus

Golfweek reported Tuesday that the Player Impact Program, which started in January, is a $40 million pool that might be distributed to the highest 10 gamers on a listing based mostly on media publicity, social media influence and on-course performances. The record relies on six totally different standards together with a participant’s reputation on a Google search, their Nielsen Brand Exposure ranking, Q Rating, MVP Index ranking, Meltwater Mentions and their place on the ultimate FedExCup factors record.

“There are concepts around the world that want to focus on the best players and the best players being together more often, right?” Stenson stated. “And I think with media dollars being so astronomical these days and obviously four, five, six guys always being the ones that are being used to promote the tournament, so I guess it’s just away of trying to sort of incentivize them and help them out – not that they need much helping out – but a rising tide lifts all ships.”

Xander Schauffele admitted that he and his accomplice this week, Patrick Cantlay, did not know a lot about this system.

“Apparently we were told about it in January,” Schauffele stated. “Pat and I were in Hawaii, we weren’t made aware of this news, maybe we were and we forgot about it, but I can’t really speak on it.”

Cantlay added: “I don’t any of the particulars on it, so I’m just going to try and win as many tournaments and see how far up I can get on it.” To which Schauffele agreed: “I think Pat said it right, wins and good golf take care of everything and the rest is secondary.”

Schauffele was also asked if the program, and the analytics that measure success based on conventional and social media, will inspire players to become more social-media savvy like, for example, Max Homa, who despatched out a hilarious tweet in response to Tuesday’s report.

“I can speak for both of us, we’re maybe a bit old school when it comes to that,” Schauffele said. “I’m not on my account, my brother helps run my account, Pat doesn’t even have an Instagram on his phone, neither do I anymore, so we’re hard to reach on there.”

Speaking of old-fashioned, Stenson had an identical response: “When it involves social media content material and so on, I’m simply unsure if I can sustain with among the guys and do sufficient sensible jokes to broaden my following to have an effect, however we’ll see if something on that modifications. … I really feel at this level that I might be higher spending my time on attempting to make birdies and getting my recreation in form fairly than determining what to do to try to influence on that facet.”



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