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The $2,550 Tag Hauer GPS watch, worn by Tommy Fleetwood

One of the normal symbols of success is a shiny, gold watch, and firms that make luxurious timepieces have been related to golf for many years. They sponsor tournaments, signal endorsement offers with gamers and pay to have massive clocks strategically locations round elite golf programs and resorts. Tommy Fleetwood just lately inked a cope with Tag Hauer, a Swiss timepiece maker, and has been carrying one of many firm’s watches on the course this season.

Fleetwood’s watch, nevertheless, is exclusive as a result of it’s a Tag Hauer Connected Golf Edition. It’s a smartwatch, and after being paired through Bluetooth to your cell phone, it may well inform you the time and offer you a number of different trendy options. For instance, it may well offer you notifications for incoming textual content messages, emails and sports activities scores. A built-in coronary heart charge monitor, accelerometer, inner gyroscope and tilt-detection sensors assist it rely your steps, monitor your coronary heart charge, enable you pay for issues utilizing Google Pay and even management music in your smartphone.

Tommy Fleetwood

Tommy Fleetwood

Tommy Fleetwood on the 2021 Arnold Palmer Invitational. (Reinhold Matay-USA TODAY Sports)

The Tag Hauer Connected Golf Edition is available in a big field that incorporates two bands. One is golf-themed in white with inexperienced trim, whereas the opposite is all black. On your wrist, it feels extra substantive than peculiar golf GPS watches. It is thick, however the bands have a suppleness and the watch itself has a mild heft in your wrist. The physique is made out of titanium, the sapphire display screen is scratch-resistant, it’s water resistant to 50 meters and the adjustable clasp opens and closes rapidly.

Wearers can select from quite a lot of watch face types and rapidly change them anytime. Some appear to be multi-faced chronographs, whereas others appear to be traditional Tag Hauer watch faces. There are additionally modular and customizable faces that allow you to see parts like appointments, climate and day by day step rely.

Tag Hauer Connected Golfer Edition

Tag Hauer Connected Golfer Edition

Tag Hauer Connected Golfer Edition watch. (Tag Hauer)

The Tag Hauer Connected Golf Edition additionally acts as a golf GPS watch. It has its personal GPS system, so even with out your cellphone, it may well show coloration renderings of holes and inexperienced complexes, in addition to the space to greens and hazards on over 39,000 programs worldwide. Its touchscreen makes it simple to see the outlet options in larger element, and the outlet diagrams are among the many most detailed and best to learn within the business.

They ought to be: The Tag Hauer Connected Golf Edition prices $2,550.

According to Tag Hauer, the Connected Golf Edition’s battery can last as long as 25 hours after it’s totally charged, however utilizing the GPS function when you play golf will drain the battery sooner. The firm claims {that a} four-and-a-half-hour spherical of golf will drain about 60 % of the battery in the event you use the watch’s GPS, so it is not going to final for a complete 36-hole day. However, you may hyperlink the Connected Golf Edition along with your cellphone and have it use your smartphone’s GPS to avoid wasting battery life.

The apparent and honest query to ask is easy: With so many different golf GPS watches on the market for about one-tenth the value, who’s shopping for this?

The reply is a golfer who loves timepieces, clearly, however Tag Hauer is advertising the Connected Golf Edition squarely at younger, profitable individuals who need the options and conveniences of a contemporary smartwatch with the cachet of a luxurious model. You can see somebody carrying an Apple Watch or Fitbit all over the place, and on the course you see items from Garmin and SkyCaddie. Tag Hauer’s Connected Golf Edition is for individuals who need a trendy timepiece that may look nice in a go well with, be at dwelling within the health club and nonetheless present assistance on the golf course.

The Tag Hauer Connected Golf Edition isn’t for everybody. By definition, luxurious objects by no means are. But as increasingly people who find themselves tech-savvy gravitate in the direction of golf, the Tag Hauer Connected Golf Edition watch could also be one of many first of many golf-themed smartwatches we see come from luxurious timepiece makers.

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