(Reuters) – Justin Thomas voiced his help on Wednesday for the PGA Tour’s new bonus construction that may reward the sport’s greatest stars but the world quantity two is not going to lose any sleep over the place he sits within the payout rankings.
Thomas was talking per week after information surfaced that the PGA Tour this 12 months carried out a plan to compensate the ten gamers judged to drive essentially the most fan and sponsor engagement, no matter their outcomes on the course, via a pool of $40 million.
“I’m not going to pay any attention to it,” Thomas mentioned at Innisbrook Resort in Palm Harbor, Florida, the place he’s competing on this week’s Valspar Championship.
“Obviously, it would be great to be the most popular, but I’m not out here for a popularity contest.
“I’m out right here to win golf tournaments and win as many as I probably can. If I play good golf, I’ll do exactly nice on that program, and that is the primary precedence.”
The program will determine a player’s score through their popularity in Google Search, Nielsen Brand Exposure rating, appeal, engagement on social and digital channels, and the frequency he generates coverage across media platforms.
“I’m not going to do something in another way. I’m already fairly lively on social media,” said Thomas.
“I’m already fairly lively in attempting to assist out different media shops or different organisations, charities. I’m simply attempting to play good golf, and the remaining will maintain itself.”
The idea behind the program — which will award $8 million to the golfer deemed most valuable — is to reward players who drive engagement with sponsors and fans.
In theory, that means Tiger Woods, currently sidelined with career-threatening leg injuries suffered in a car crash and Phil Mickelson, who is splitting time between the PGA and Champions tours, could benefit.
“Guys like Tiger and Phil which have pushed the sport, obtained the sport of golf the place they’re, they deserve to be the place they are going to be on that record,” Thomas said. “Anybody that thinks in any other case, I simply extremely disagree with it.”
(Reporting by Frank Pingue in Toronto, enhancing by Ed Osmond)