FootJoy this week will announce a footwear and attire collaboration with menswear designer Todd Snyder.
Snyder has labored for main manufacturers reminiscent of Polo Ralph Lauren, Gap Inc., J. Crew and extra. His eponymous model, Todd Snyder, launched its first menswear assortment in 2011 at main retailers and has impressed fashion-forward menswear since.
Snyder has put collectively a capsule assortment of polos, windbreakers, cardigans, shorts, joggers, caps and golf footwear with a modern twist to enhance traditional FootJoy style. Built upon FootJoy’s 164-year historical past with efficiency, high quality and innovation, the new line debuts Thursday.
Snyder grew up throughout the avenue from the Ballard Golf & Country Club in Huxley, Iowa, the place he regularly would sneak onto the course after hours to get in some follow. With experience in style for the modern gentleman in high-end attire, transitioning into the golf trend world was not a giant bounce for Snyder. The designer noticed golf as an avenue to spend time with household and mates, and the emotion of nostalgia might be seen by his capsule.
“When I was little, I caddied for my dad and my grandpa,” Snyder mentioned. “I never had golf shoes until I was big enough to wear my dad’s, and he wore FootJoy. So, I associate them with family time and comfort. I still remember how comfortable my dad’s shoes were.”
The FootJoy X Todd Snyder Premiere Series Shoes, pictured in navy and olive quarter colorways. (Courtesy of FootJoy)
The FootJoy X Todd Snyder Premiere Series Shoe makes use of light-weight supplies and proprietary VersaTrax+ traction know-how. The shoe has a leather-based, waterproof ChromoSkin and ortholite footbed with a molded heel cup utilizing ECO plush-foam know-how for optimum consolation. The shoe is out there in two colorways: white pebble grain with both a navy or olive quarter.
FootJoy X Todd Snyder olive vest, joggers and cap. (Courtesy of FootJoy)
Inspired by the classic style of golf icons from the ’60s, Snyder created a sleeveless cardigan. The cardigan has a gentle cotton-cashmere mix and permits for an easy swing with out restriction.
“I was looking in the FootJoy archives at pictures of Arnold Palmer and Chi-Chi Rodriguez, and recognized this moment before performance fabrics took over when players had this effortless cool aesthetic that felt very relevant to right now,” Snyder mentioned. “We are excited to collaborate with FootJoy on a wardrobe inspired by that golden era of golf, but for today’s well-dressed man who wants to maintain his unique personal style when he hits the golf course.”