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Tour’s needle-movers to be rewarded thru $40M bonus

The “top performers on the PGA Tour” now has an entire new which means.

As reported by Golfweek on Tuesday, the Tour’s new Player Impact Program will establish the ten greatest needle-movers within the sport and compensate them via a $40 million bonus pool, with the participant who brings essentially the most added worth via fan and sponsor engagement netting an additional $8 million.

According to the report, a person’s worth will be based mostly not simply on on-course efficiency however slightly an Impact Score, which can be decided utilizing six metrics: a participant’s place on the FedExCup factors checklist; a participant’s recognition in Google Search; a participant’s Nielsen Brand Exposure ranking; a participant’s Q Rating (attraction); a participant’s MVP Index ranking (engagement on social and digital channels); and a participant’s Meltwater Mentions (frequency he generates protection throughout media platforms).

‘Rest is secondary’ to winning: Players weigh in on Player Impact Program

The main scorer from 2019 (which was included in a doc circulated to gamers) was Tiger Woods, adopted by Rory McIlroy, Brooks Koepka, Phil Mickelson and Rickie Fowler, with Jordan Spieth, Dustin Johnson, Justin Thomas, Justin Rose and Adam Scott rounding out the highest 10. That yr, Spieth and Scott didn’t earn a victory, whereas a pair of 2019 main champions, Gary Woodland and Shane Lowry, didn’t crack the highest 10.

The program seems a direct response to the Premier Golf League, which had tried to lure a few of the sport’s greatest stars for a breakaway tour. Last yr, McIlroy was the primary famous person to publicly reject the PGL, however he added that the proposed league exploited a couple of of the PGA Tour’s weaknesses and that it might be a “catalyst for some changes on this tour that can help it grow and move forward,” mentioning, for example, the concept of rewarding high gamers. McIlroy was elected chairman of the Player Advisory Council earlier this yr.

“You’re going to be contracted to play 18 events, they’re going to tell you where and when you should be there, and as a golfer and an independent contractor I didn’t like the sound of that, and I didn’t really like where the money was coming from either,” McIlroy mentioned of the PGL final March. “I wished to be the primary one to converse out towards it. I’m glad that I’ve. I’m glad that I’ve executed that.”

The Tour’s Player Impact Program has been in place since Jan. 1.

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