Turner Sports is bringing again its golf exhibition franchise The Match, this time with current PGA Championship winner Phil Mickelson, 2020 U.S. Open winner Bryson DeChambeau, Super Bowl MVP Tom Brady and NFL MVP Aaron Rodgers.
Mickelson and Brady will tackle DeChambeau and Rodgers in a match play occasion on July 6 at Moonlight Basin in Montana. It can be televised on Turner-owned TNT with extra distribution, together with a attainable streaming choice, to be introduced at a later date.
This is the most recent iteration of Turner’s The Match franchise, which originated as a head-to-head showdown between Mickelson and Tiger Woods however has now developed into single-round competitions that includes professional golfers and different celebrities. The occasions, that are sanctioned by the PGA Tour, are usually extra accessible and interactive than normal golf broadcasts, with microphones on all of the golfers, open trash speak and fixed communication between the contributors and the announcers.
Though the monetary specifics weren’t disclosed, these stand-alone occasions generate vital cash that finally ends up being shared between only a few contributors. While Mickelson received $2.16 million final weekend on the PGA Championship—the most important purse of his PGA Tour profession—he took residence $9 million from the primary model of The Match in 2018.
The enterprise relationships go one step deeper as properly. The occasion is organized by Excel Sports Management, which represents Woods, and Sportfive, the company that represents Mickelson (Turner’s media settlement is with Sportfive). Live protection of the occasion can be produced by Turner in partnership with 199 Productions, Brady’s content material firm.
A quartet of sponsors are already on board, together with Capital One, which has been the title sponsor of earlier iterations of The Match. DraftKings, which has a wide-ranging partnership with DeChambeau, can be a playing and content material accomplice, with Progressive and Autotrader additionally concerned.
Turner Sports is a division of WarnerMedia, which is presently owned by AT&T. Earlier this month AT&T introduced a $43 billion deal to spin off WarnerMedia and merge it with Discovery, a mix that might reshape the sports activities streaming panorama.
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