One of the underlying themes of the PGA Tour’s new Player Impact Program is visibility – that’s, how usually a participant is seen, whether or not that’s on social media, in commercials, or on the event broadcast.
And in the course of the pure course of a season, there are few higher methods for a participant to draw consideration than by showing throughout featured-group protection of the PGA Tour Live telecasts, which (within the curiosity of full disclosure) can be found by way of subscription by means of the NBC Sports Gold app and Amazon Prime Video.
Which bought us to pondering: If the PIP started Jan. 1, which gamers have been featured most usually on PGA Tour Live this yr? After all, these are the gamers who would have been most seen and due to this fact greatest positioned to enhance such metrics as their Nielsen Brand Exposure score, Q score, MVP Index score and Meltwater Mentions.
After poring over the printed schedules since PGA Tour Live protection started in mid-January at The American Express – by means of the slated first two rounds of this week’s Valspar Championship – we discovered, unscientifically, that 54 gamers had been featured a number of occasions and 93 complete gamers had been proven in the course of the featured-group protection. That’s fairly strong distribution, contemplating they’re solely by means of 14 occasions within the PGA Tour Live slate.
THOSE WHO HAVE APPEARED MOST OFTEN OVERALL
11: Jon Rahm
10: Phil Mickelson
9: Jordan Spieth
8: Dustin Johnson
7: Justin Thomas, Xander Schauffele, Hideki Matsuyama, Patrick Reed
6: Bryson DeChambeau, Patrick Cantlay, Collin Morikawa, Jason Day, Adam Scott
5: Brooks Koepka, Tony Finau, Matthew Wolff, Francesco Molinari, Paul Casey, Max Homa
3: Bubba Watson, Billy Horschel, Marc Leishman, Si Woo Kim, Ryan Palmer, Corey Conners, Jason Dufner, Charley Hoffman, Will Zalatoris, Tommy Fleetwood, Brandt Snedeker, Matt Fitzpatrick, Tyrrell Hatton
THOSE WHO HAVE APPEARED MOST DURING EARLY-ROUND COVERAGE
(Note: The Tour units the Rounds 1 and a pair of schedules earlier within the week; beneath are from these listed among the many featured teams. The Tour does, nonetheless, additionally present some motion outdoors of its featured teams.)
7 appearances: Rory McIlroy, Rickie Fowler, Jon Rahm
6: Jordan Spieth, Patrick Cantlay, Phil Mickelson, Patrick Reed, Justin Thomas
5: Dustin Johnson, Brooks Koepka, Tony Finau, Bryson DeChambeau
4: Xander Schauffele, Collin Morikawa, Matthew Wolff, Cameron Champ, Daniel Berger, Paul Casey, Gary Woodland, Max Homa, Viktor Hovland
3: Hideki Matsuyama, Webb Simpson, Bubba Watson, Jason Day, Billy Horschel
2: Marc Leishman, Si Woo Kim, Ian Poulter, Sergio Garcia, Justin Rose, Adam Scott, Francesco Molinari, Scottie Scheffler, Matt Kuchar, Ryan Palmer, Corey Conners, Jason Kokrak, Sungjae Im, Joaquin Niemann, Tyrrell Hatton
1: Sebastian Munoz, Kevin Kisner, Andrew Landry, Kevin Na, Harris English, Lee Westwood, Keegan Bradley, Zach Johnson, Shane Lowry, Brandt Snedeker, Stewart Cink, Nick Taylor, Keith Mitchell, Branden Grace, Cam Smith, Sam Burns, Joel Dahmen, Will Zalatoris, Henrik Stenson, Tommy Fleetwood, Matt Fitzpatrick
THOSE WHO HAVE APPEARED MOST OFTEN DURING WEEKEND COVERAGE
(Note: The Tour units the weekend schedules reacting to these who made the reduce however aren’t close to the highest of the leaderboard.)
5 appearances: Rory McIlroy, Rickie Fowler
4: Phil Mickelson, Jon Rahm, Hideki Matsuyama, Adam Scott
3: Xander Schauffele, Dustin Johnson, Jordan Spieth, Jason Dufner, Francesco Molinari, Jason Day, Charley Hoffman, Keith Mitchell
2: Will Zalatoris, Brendan Steele, Akshay Bhatia, CT Pan, Tommy Fleetwood, Sergio Garcia, Scottie Scheffler, Brandt Snedeker, Matt Fitzpatrick, Collin Morikawa, Charles Howell III, Ian Poulter, Matt Kuchar
1: Adam Hadwin, Rory Sabbatini, Kevin Stadler, Ryan Palmer, Sam Ryder, Corey Conners, Scott Stallings, Russell Knox, Mark Hubbard, Webb Simpson, Bo Van Pelt, Max Homa, Vince Whaley, Will Gordon, Jim Furyk, Ryan Moore, Matthew NeSmith, Nick Taylor, Nate Lashley, Matthew Wolff, Russell Henley, Tyler Duncan, Harris English, David Lipsky, Justin Thomas, Marc Leishman, Erik Van Rooyen, Emiliano Grillo, Robert MacIntyre, Victor Perez, Steve Stricker, Ben An, Paul Casey, Richy Werenski, Dylan Frittelli, Bryson DeChambeau, Martin Laird, Patrick Reed, Danny Willett, Tyrrell Hatton, Si Woo Kim, Cameron Davis, Ryan Armour, Pat Perez, Harry Higgs, Brice Garnett, Chase Koepka, Kevin Chappell, John Huh, Alex Noren, Charl Schwartzel, Keegan Bradley, Graeme McDowell, Sung Kang, Camilo Villegas, Kyle Stanley
So, what did we be taught right here?
• Not surprisingly, they love to point out – and other people love to look at (it’s a paid service, in spite of everything) – McIlroy and Fowler, regardless of neither taking part in their greatest this yr. McIlroy has slipped outdoors the highest 10 on this planet rating for the primary time since 2018, whereas Fowler, within the midst of a swing change, has did not file a top-10 in 15 months and dropped all the way in which to No. 111 on this planet. Same for soon-to-be 51-year-old Mickelson, who has not often contended over the previous yr however stays a high draw.
• Spieth is at all times good TV.
• Early-round protection alternatives are the most fascinating – these are the blokes that the Tour needs to showcase. Some picks had been unsurprising whereas others had been fascinating, like one of many Tour’s quietest nice gamers, Cantlay (six), showing in another early window than DeChambeau (5).
• Weekend-coverage numbers could be considerably deceptive: Keep in thoughts that these who are incessantly in rivalry on the weekend, like Thomas (one), wouldn’t be showcased as usually in PGA Tour Live protection – he’d be featured prominently throughout the primary telecast as an alternative.
• It’s at all times enjoyable to see the one-offs – the blokes who ordinarily wouldn’t have been featured however landed a first-rate weekend tee time with a giant identify. Like Stadler, Whaley and Lipsky.
• Long-hitting Champ and Wolff have mixed for zero top-10s this yr, however they’ve made 9 complete appearances up to now.